Cost is defined by our platform as the wholesale price - the per unit cost of a product to retailers. The cost you list should not include any anticipated distribution or shipping costs. Buyers understand these specific details will be worked out later and are not included in your cost.
Manufacturer's Suggested Retail Price (MSRP) is the price that the manufacturer suggests a retailer sell their product at. This price should reflect the estimated value of a product to consumers.
Cost and MSRP are used to the calculate Gross Margin (or the return) of a product.
You are also encouraged to input more information about your pricing in "pricing comments" field in your product profile form. You may want to clarify your minimum purchase quantity or any other details about your pricing. Please see this help center article for more information on pricing comments.
Please note: buyers understand that these figures are just estimates, so the final cost is still up for negotiation between you and any interested retail buyers!
As part of the Premium Membership, you will gain access to the brand new Industry Insights feature! Within this insights tab, you will be able to see what the average MSRP & Margins are for all products within your category, as well as other useful information such as trending packaging types, keywords, and what MSRP/Margins buyers have shown the most interest in. You can subscribe or request more information here.