What are profile insights and how to decipher them?

Insights show buyer activity on your profile including brand and product views and where buyers spend the most time.

Insights Overview

• • Views - a view occurs when a buyer sees your brand or product card on their dashboard or in an email.
    If you notice a retailer listed multiple times, there are two possible explanations:
    
    
    1. The views are most likely from different buyers working for the same retailer. The majority of our retail partners have many buyers on the platform. 
    2. The other explanation is that one buyer is viewing your product in more than one session or search.

•  Profile Visits - when a buyer clicks through to your brands and products from their dashboard, an email, or link share. When a buyer visits your profile, you will be able to view the retailer they work for, the page they visited, and the time spent on your profile under the recent visits section of your Insights page. In order to view any additional information on this particular visitor select "View Stats."

Detailed Profile Visit data

When a buyer visits your profile, you can click on “VIEW STATS” to get a detailed view of their visit.

• Time on Profile — time buyer spent visiting brands and products

• Profile Visits — number of Profile Visits from the buyer. A Profile visit is counted when a buyer clicks through to your brands and products from their dashboard, an email, or link share. A Profile Visit is a parent metric to Page Visits.

• Page Visits — number of brand and product pages the buyer visited
• All Messages- total number of messages from you and that buyer

Note: You can also see what action the buyer has taken within this area. Actions include: Connecting with your brand, Requesting a Sample, Marking Not Interested, or Saving your Brand Card. These actions can only be viewed if that buyer selected one of these while on your profile page.

• Conversions - A conversion is counted when one of the following actions are performed for your brand from the buyer side:
1. A buyer requests a sample of your brand
2. A buyer messages your brand
3. A buyer shortlists your brand

Note: The platform won't tell you who this is just yet as a buyer has not chosen to reach out at this time. Instead, a shortlist is essentially a bookmark directly to your profile so that they may review again at a future date!

• Avg Time on Profile - Average time buyers spend when visiting your profile

Popular Brands and Products 

The Popular Brands and Products chart shows your most visited brands and products, broken down by the average time spent on different sections. 

Note: This chart does not show Profile Visits before March 2017.

Actions

This chart shows the actions a buyer takes on your brand and products can include: Save, Sample, Connect, Viewed, Visited, or marking Not Interested.

Activity

The Activity Graph shows Views, Profile Visits, and Conversions across specified time periods.

Recent Views:

This section covers all the recent views from buyers, the product or brand viewed, number of stores that buyer has, the coverage area, and when they viewed your product or brand.

Recent Visits:

This section covers all the recent visits and shows the visitor, pages visited, and how much time on the profile.