Sharing your brand page and products allows you to either send or link your RangeMe profile in your outcoming communications with prospective buyers. You can also create a downloadable sell sheet right from your RangeMe profile (Premium/Pro subscribers only)
In order to share your brand page and products with a buyer simply select the blue “Share your profile” button on the far right-hand side of your brand page.
You will be prompted with three options:
- Share via email - Send your brand page to any buyer contacts you have
- Share via URL - Which you can post or share in any way that you like
- Create a Downloadable Sell Sheet- you can create a sell sheet of your published products (only available for Premium/Pro members)
Sharing Via Email
In order to share your RangeMe brand and products via email you will need to provide:
- The email address of the contact you wish to share your brand page with (there is an email limit of 50/month)
- The subject line you would like to use in this email
- A personal message to be included in your email
It is recommended that you preview your email before sending it to a buyer. To do that, select “Preview” next to “Share Profile” to view your email. See below for an example of a preview.
Once you have reviewed your email, select the back arrow at the top and then click "Share Profile" to share it with your buyer contact.
After you have shared your brand page the following prompt (shown below) will appear, at which point you will have the option to Visit Your Shares or Not Now.
Note: As RangeMe Premium you will be able to view detailed sharing insights on both your email and URL shares performances. To learn more about Sharing Insights click here.
Sharing Via Link
To share your brand page and products via a link, you will need to create a unique URL. You will attach this URL in any outgoing communications to prospective buyers.
In order to create and generate a URL give it a title like “Expo West 2021” and select “Generate URL”.
A link will generate as shown below which can be copied and shared at your discretion. Once you have copied a link it will automatically be copied to your clipboard.
If you have RangeMe Premium you will be able to view detailed insights on both your email and URL shares. To learn more about Sharing Insights click here.
Note: if you create a URL and share it, a visitor to the link will need to unlock the page by providing their email address.
Premium/Pro Subscribers - You can find a detailed description of how to create your Downloadable Sell Sheet here.
If you are interested in viewing detailed insights on both your email and URL shares, as well as gaining increased visibility, retailer submissions with category review schedules, profile and industry insights, and more, we recommend upgrading to RangeMe Premium. You can subscribe or request more information here.
Here are a few tips to enhance your shares for better results:
1. A personal message should be… personal
Did you meet the buyer at a tradeshow? Or have you already been exchanging emails or phone calls? If you’ve already been in touch with a buyer, a great start to the conversation is to reference where you met or share existing information from your previous interactions.
Even if you’ve never interacted with a buyer before, you can still personalize your message. Relevance is key here. For example, if you know the buyer is in the middle of a category review, mention in the subject and body that you’re submitting your products for this exact reason.
Because buyers receive thousands of emails a month, this will help cut through the noise and let the buyer know this isn’t just a cold email.
2. Subject lines that get opened
Before a buyer sees your personalized message and your beautiful RangeMe profile, they will read your email’s subject line. If possible, personalizing the subject line is ideal. Otherwise, the goal of your message’s subject is simply to get them to open the message. When drafting a personalized message take into consideration these three tips:
- Clear before clever: Your subject line should clearly tell buyers what they will get out of opening the email (but a little intrigue is okay!).
- Short and sweet: The subject line should be less than 50 characters as subject lines can sometimes be cut off on mobile devices.
Don’t resort to crazy tactics to get them to open your email. Keep it short and relevant to the audience. Then it’s time to...
3. A/B test to win
A/B testing is a great way to optimize your email content by figuring out what actually works for your audience. Here’s how you do it: First, try two different subject lines amongst a group of contacts. Then see which has a higher open rate. Going forward, use the winning subject line. You just optimized your email open rates and potentially your life.
Are you interested in knowing if a buyer opened your email? Click here to learn how to get this feature plus additional insights on buyer activity.
Using these three tips can drastically help improve your messages to buyers and help you get noticed in a sea of other brands. Regardless of the content you put in your message, make it count.