As buyers hunt for the next innovative product for their shelves or private label line on RangeMe, they will check out your brand page before they review the nuts and bolts of your product(s). If your brand is private label or can be, this should be indicated somewhere on your brand page. Let’s take a look at how to set up your private label capable products and examples of how to market this on your profile.
How to List Private Label Products
You can showcase your private label capabilities by adding “Private Label” to your brand name, within the product name, or in its image.
You might have products listed on your profile that you want to keep separate from your private label line/products. In this case, we suggest creating a new brand page for these products.
If your product(s) are available for both private label and not, ensure you indicate this while editing the Product. Navigate to the Distribution field and select “Yes” under “Is this product available for private label?”
What Buyers Look For
When assessing private label products, buyers look for good manufacturing practices. For Food and Beverage products, they look at GFSI certifications and your recent audits. If you have a GFSI Certification, please indicate this on your product(s) and brand profile.
Buyers are also interested in knowing if you’re currently making the product or, if not, when production will/can start. Turnaround time on production and distribution capabilities are equally important.
We also suggest including any information you have about MOQ (minimum order quantity), bulk, and flexible pricing in the “Pricing Comments” section of your product listing. Even though they’re listed as private label, RangeMe requires you to enter a cost and MSRP for each product.
Lastly, buyers look for flexibility in the manufacturing of private label products. For this reason, we suggest using an image that shows a blank product, e.g., a hair spray bottle with no label or a label that says “Your Product Name Here,” etc.
Examples of Private Label Brands Currently on RangeMe
Food and Beverage
This bulk food supplier opted to put “Private Label” at the end of their brand name so that buyers see the capabilities in the brand card and search results before clicking on your brand page.
They’ve also made sure to describe packaging options in their product descriptions and information about custom costs in the pricing comments section.
Health and Beauty Care
This supplier showcases their private label product lineup in their brand page cover image and the tagline under the brand name.
Their images are also left “blank” without any particular brand name so buyers can imagine their marketing on the products.
In this tagline, the supplier mentions, “Private label items available.” Adding this to an existing brand is a great way to let buyers know that you have private label products available if the buyer is interested.
This information is reflected in the pricing comments as well.
Making your products customizable for buyers is also another best practice. This supplier calls out the customization option in the product name and then reiterates it in the description.