The multiple social media platforms available today have done wonders for the CPG market, enabling companies to get the word out about their products in different formats to reach a diverse audience. As a supplier on RangeMe, having a robust social media presence can mean the difference between engaging your followers or leaving them behind.
But what makes for a strong social media presence? Here are a few pointers to help you develop the platforms that are right for you.
Know Your Platform
Facebook, Instagram, Twitter, Pinterest—each of these platforms offer a different experience for the people who love your products, and understanding the pros and cons of each will help you better engage your audience. Not every platform is right for every product; don’t force a presence on Pinterest when your fandom on Facebook would be better served.
Craft Your Presence
Once you’ve determined the right social media platform(s) for your products, hone in on how you communicate the message of your brand through these channels. Communications that consistently conveys the core tenets, messages, and ideas behind your products and brand will resonate with your customers.
One of the keys to sustaining a robust social media presence is regularly posting on your preferred platform. That doesn’t mean you have to post multiple times a day, but posts should occur on a consistent basis—the same time each day, or the same day every week, etc. It’s often challenging to come up with content on the spot, so developing a stockpile of posts that are on message that you can use when needed will keep the content on point and flowing.
Don’t Sacrifice Quality
Posting on your social media platform just to post something is a quick way to lose your customers’ interest. Invest time in crafting posts that are engaging and will resonate with customers, rather than a post that is simply repeating what your previous three posts said. Quality updates, share or conversation starters will help keep your followers engaged.
People are most engaged with social media when there are visuals to go along with a post. An image of a new product, a picture of your product in use, etc., will stick with followers and spark their imagination, enabling them to better see how they might use your product or how it might be incorporated into their lives.
Words of Advice
Developing a thriving social media presence doesn’t have to be an all-encompassing affair. But investing time and effort into it creates a great spoke in your marketing wheel. Developing content that will engage and entice followers will keep your fan base coming back for more.
About the Author
|Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.