The product overview is the first of four sections that make up the RangeMe product upload form. This form includes five fields that help inform buyers about your product:
- Product Name
- Product Description
- Unique Selling Propositions
- Approvals & Certifications
1. Product Name
This field should include only the name of your product. Your product name should be in English or a commonly understood word such as “Crepes.”
Try to avoid product names that are too long, include a SKU number, or are a name of a website.
Buyers on RangeMe are matched with products based on the categories and subcategories that they subscribe to. When selecting categories, be as accurate as possible so you appear in the right buyer searches.
Categories are organized by Segment > Category > Subcategory. In order to find the category that best fits your product:
- Type in a keyword to search the categories
- Click add if you find one that fits your product
If you cannot find your category through our search tool:
- Select the most fitting Segment from the "Segment" dropdown
- Select one of the Categories for this Segment from the "Category" drop-down
- Select a Sub-category from the drop-down
- Click "Add Category"
The description field allows suppliers to provide buyers with important additional details on their product. We recommend keeping it short with the most relevant information on your product to help buyers decide if your product would be a good fit for their stores. Please keep in mind that there is a 200 character limit.
4. Unique Selling Propositions (USPs)
The Unique Selling Propositions (USPs) field allows you to list up to three key attributes that set your product apart from competitors. These attributes should be features that differentiate your product from others in its category. Shorter USP's will help to improve your search results.
5. Approval and Certifications
This field allows you to choose any regulatory approvals and certifications you have obtained for your product.
Examples: Certified Organic, TGA, Kosher, Women-Owned Business (WOB), WOSB, etc.
Listing any approvals or certifications your product has received is a great way to promote your product to buyers searching for these certifications. To list an Approval or Certification, you want to type the name directly onto the field and select it. You can also scroll through the selections. Each product listing can have more that one certification and/or approval.
Note: You will need to provide buyers with the documentation to approve each one of your claimed approval or certification.