How to Talk Through Your Product’s Ingredients

Consumers are caring more and more about  the products they buy. They want to know s where the product’s ingredients are sourced from, how the ingredients are made and what type of ingredients the product contains. They expect this information to be clear and forthcoming.  This is why many retailers have placed a high importance on a product’s ingredients or materials.. As a supplier trying to get your product into a new retailer, you need to be able to explain to a buyer about your product’s ingredient facts. Continue reading to prepare yourself for these discussions with buyers.

Where Ingredients Come From

Sourcing your ingredients directly from farmers and or using ingredients that have been  certified are two ways to help ease the minds and build trust with consumers and retailers alike. This is especially true when working with natural and specialty retailers. Many natural and specialty buyers will not even consider bringing on a product if a supplier does not know the source of all its ingredients.

The majority of retail buyers in natural and specialty have strict ingredient guidelines and will research some or all of your ingredients. RangeMe partners like Whole Foods Market even have an unacceptable ingredient lists for food products, cleaning products and Whole Body products. Because of the role ingredients play in consumer purchasing decisions, especially health conscious consumers, ingredients become a very important part of your product's story.

How Ingredients are Produced

Knowing where an ingredient comes from is one thing, but knowing how the ingredient is produced is another. Certifications like Fair Trade USA has risen in popularity amongst retailers and consumers due to it’s standards around worker’s rights and the environment in which the ingredients are produced. Although this may make the product’s price higher to consumers, consumers who are attracted to this type of brand often will pay the larger price. And this is why retailers are carrying a portion of fair trade products in their stores.

If your products are not Fair Trade Certified, that’s okay. You still should be prepared to talk about how your ingredients are produced.

To explore certification providers on RangeMe, visit RangeMe Services.

Show Your Ingredient Details on RangeMe

It is for these reasons (as well as FDA requirements) and more that it is important for you to list your ingredients and say where the ingredients are sourced from on your RangeMe profile.

Knowing your product means knowing your ingredients. Being knowledgeable of your products ingredients is not a nice to have it's a requirement in most cases. Make sure to list your ingredients on your product profiles to draw in buyer interest!

Click here to add the ingredients to your product listings on RangeMe.

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About the Author

Taylor leads RangeMe’s Support Operations and is passionate about helping suppliers build their businesses. When she’s not answering questions or building new help content you can find her hiking up or skiing down various mountains.