What is NielsenIQ and why is it important to me?

Please note that NielsenIQ Insights is a Premium feature available only to our Premium and Pro subscribers. NielsenIQ Insights is an incredibly useful tool that allows you to study consumer behavior, preferences, and trends in the industry. 

NielsenIQ is the world's leading consumer intelligence company that provides insights into consumer behavior and market trends. RangeMe has partnered with NielsenIQ to provide suppliers with a ton of data, including its Extended All-Outlet Combined (xAOC) multichannel market data that offers the broadest view of U.S. retail sales and includes data from the food, drug, mass market retail, and convenience channels combined.

As a supplier, this information is particularly useful as it can help you track the performance of products and categories in the real-world market. You will be able to see overall change in the categories you sell in, and whether those categories are growing and trending up or down.

NielsenIQ's services enable suppliers to make data-driven decisions, improve their competitiveness, and maximize their performance in the marketplace. Remember, buyers use this information all the time to help them make informed decisions! Stay competitive in the market by providing valuable insights and analytics across various aspects of their business operations.

To access your Industry Insights tab, you must have an active RangeMe Premium subscription and head to your Tools & Insights > NielsenIQ Insights tab.

For more information, you can see our How to use NielsenIQ Insights article here.