How to Get Noticed by Buyers

With the growing number of products coming to market each year, retail buyers are faced with the difficult task of choosing which products to bring into their stores. This means dozens or even hundreds of products and samples to review each month.

While RangeMe helps streamline how buyers discover new products like yours, the way buyers quickly evaluate all these products hasn’t changed: Buyers select products that catch their attention with great branding, quality packaging and competitive pricing.

RangeMe puts all this information front and center. Your product photo, brand imagery and cost information are the very first things a buyer sees when evaluating your product. If you’ve successfully caught their attention, a buyer can then click into your profile to learn more (or even better -- take action by saving your product for later, requesting a sample or messaging you directly).

Here is how a buyer will see your profile when searching by brand or product on RangeMe:

Brand vs Product

In contrast to your company website, which typically targets your consumers, your RangeMe profile is designed for retail buyers. It includes all the relevant information needed for a buyer to request a sample of your product.

Here are a few helpful tips to catch a buyer’s attention with your RangeMe profile:

1. Anchor your brand experience with a strong cover image and logo to help the buyer see how your brand can connect with their potential consumers. Borrow imagery from your Facebook and LinkedIn pages to get started quickly.
2. Use clear, high-resolution product images with an invisible background. Retailers will often require this when on-boarding you into their stores. Check out this service if you need helping editing your product images.
3. Tell your story and share your brand mission on your profile tab.
4. Connect your social channels to surface vibrant imagery and activity from your loyal brand followers.

For more help setting up your brand on RangeMe, read this help article.