Industry Insights gives Premium suppliers access to real-time industry data on what’s driving buyer interest on RangeMe in their specific retail category. To access your Industry Insights tab, you must have an active RangeMe Premium subscription and head to your Sales & Marketing -> Insights & Tools -> Industry Insights tab.
These highly valuable insights analyze the attributes of products that have received buyer interest on the platform allowing suppliers to:
- Understand how their products compare to others in their category.
- Make more informed strategic business decisions on packaging size, margin/pricing, and product certifications.
- Identify promising opportunities for new product development.
Prior to the release of RangeMe’s Industry Insights, gaining access to this type of industry data required investing in expensive independent data providers. Often this data is incomplete and does not consider independent retailers or eCommerce sites.
RangeMe's Industry Insights Premium suppliers are able to view which margins, MSRPs, packaging type, certifications, and search terms are driving the most buyer interest within their subcategory.