Before retailers can stock their shelves with exciting new products like yours, buyers need to ensure your business and products meet their quality standards.
Although each retailer on RangeMe has a different set of requirements, there are plenty of similarities regardless of retailer size, type or location. Here are a few topics you should be prepared for when working with retail buyers:
1. Sending samples
Sending product samples is a nearly universal step in a buyer’s product review process. It’s also the most common request on RangeMe because it’s the easiest way for buyers to assess your product’s packaging and overall quality.
Consider samples as an expense to your sales or marketing budget and be prepared to send them out in a timely manner. But remember, just because a buyer requests a sample doesn’t mean you have to send them if you don’t think it’s a good match for your business. Read about more best practices when sending samples here.
2. Preparing for your buyer meeting
Once you’ve made a connection with a buyer on RangeMe you may be invited to participate in a formal review. Whether it’s over the phone or in-person, this meeting is an important moment for your business so you should spend time preparing for it.
There are a number of things you should work on before you have your buyer meeting. Things like: Do you have your product pitch? Have you done research on the retailer? Do you have marketing and sales collateral to support you in your meeting? Have you prepared your presentation deck? Continue reading to learn more helpful tips on how to prepare for a buyer meeting.
3. Proving you’re ready to do business
Although retailers want to help their suppliers in product development, they expect suppliers to be ready for sale (or close to it) by the time you meet with them. Going through the steps like registering your business, obtaining your W9, showing proof of insurance and establishing initial distribution channels will show the buyer that you’re ready to do business.
Preparing for these scenarios and being able to answer a number of other questions can set yourself up for a successful conversation when you're contacted by a buyer.