Any given retail store can stock thousands of SKUs. For large format retailers like Whole Foods Market or Target, that number can quickly balloon into the tens of thousands. That’s a lot of products to keep track of.
To ensure the right products are making their way onto store shelves, many retailers follow a process known as category reviews.
Retail buyers use these review periods to assess the performance of an individual category -- like grocery, home, beauty and many others. During this time buyers evaluate their promotional spend, planogram layouts (store layouts) and determine their product assortment and strategy.
As a supplier it’s important to know that buyers conduct category reviews at different times and frequencies throughout the year. For example, one retailer may conduct a frozen foods review twice a year while another may assess their frozen assortment just once. Some retailers won’t even use calendar-based category reviews and will instead look for products year-round.
This means you could be waiting almost a year before your product gets seen by a certain retail buyer, but it also means you need to be prepared for reviews all year.
RangeMe Tip: Keep your RangeMe profile up-to-date so buyers approaching their category review period have the information they need when looking at new products. This will also allow those that aren’t tied to a calendar schedule to always see the best your profile has to offer.
Once you’re contacted to participate in a category review on RangeMe you’ll need to navigate each retailer’s unique set of requirements. See this article to get yourself ready to work with retailers during their category review period and beyond.
If you need to make edits to your products, read this article.