Buyers on RangeMe assign greater importance to certain product profile fields that contribute to a product's level of “Retail Readiness” when evaluating products. These fields can be added or adjusted in Basic Edit Mode.
Keep reading to learn which fields are most important to buyers.
This is the single most important field in your product profile for attracting the attention of buyers to your products.
The product image is the first thing buyers see and it is often the deciding factor determining whether or not a buyer views additional details on your product profile!
Check out this article for more in-depth tips about your product images.
MSRP & Cost
These are used to calculate Gross Margin for retail buyers and will have a huge impact on whether a buyer considers carrying your product or not. Buyers will often set a minimum - maximum range so that they only see products with acceptable Gross Margins.
Note: MSRP & Cost are simply soft estimates and buyers understand that the final cost will ultimately be negotiated between you and them.
Be sure to list any distributors that you are already working with. These are very important to buyers in the product discovery process as they give buyers an idea of your business’ development. If your distributor is not listed please submit a ticket to request that we add it!
Currently Sold At
Listing retailers that your product is currently sold at shows buyers that you have experience working with retailers. Make sure to also indicate the number of stores you are located in for each retailer you list. If your retailer is not listed and is not nationally recognized you can select independent retailers.
Having a barcode signals to retail buyers that you are retail ready and have potentially already worked with retailers in the past.
Being Verified increases your visibility with buyers and signals to them that you are ready to do business. It means that you have key information for your brand and products that are necessary for your product to be stocked in-store, such as insurance and proper labeling.
By getting these profile fields into tip-top shape, you will optimize your visibility and be more appealing to buyers!