Buyers on the RangeMe platform assign more importance to certain product profile fields that contribute to a product's level of “Retail Readiness” when evaluating products.
Which fields are most important to buyers?
Product image- This is the single most important field in your product profile for attracting the attention of buyers to your products.
The product image is the first thing buyers see and it is often the deciding factor determining whether or not a buyer views additional details on your product profile!
MSRP & Cost- These are used to calculate Gross Margin for retail buyers and will have a huge impact on whether a buyer considers to carry your product or not. Buyers will often set a minimum - maximum range so that they only see products with acceptable Gross Margins.
Note: MSRP & Cost are simply soft-estimates and buyers understand that the final cost will ultimately be negotiated between you and them.
Distributors List those that you are already working with. These are very important to the discovery process as they give buyers an idea of your business’s development. If your distributor is not listed please submit a ticket to request that we add it!
Currently Sold At- Listing retailers that your product is currently sold in shows buyers that you have experience working with retailers. Make sure to also indicate the number of stores you are located in for each retailer you list. If you're retailer is not listed and is not nationally recognized you can select independent retailer.
Barcodes- Having a barcode signals to retail buyers that you are retail ready and have potentially already worked with retailers in the past.
Details on each of these fields can be added or adjusted in Basic Edit Mode.