Share your brand profile with buyers on and off of RangeMe to engage your target buyers, and empower your sales strategy by tracking buyer activity on your shares and brand page.
Leverage Sharing to engage with your existing buyer contacts, even if they don’t have a RangeMe account set up. The buyers you share your RangeMe profile with will be able to review your brand details and full product line, in one easy-to-evaluate place. Buyers will have access to all of your brand’s relevant information that they need when considering your products for their assortment.
When to Share
1. Communicate exciting updates
Do you have new packaging? Just started working with a new distributor? Recently launched a new product? Any updates or changes to your brand or products should always be communicated to your contact list. Reach out to your contacts by sharing your RangeMe profile via email, so buyers can review all relevant information to their business. If interested, they can respond back or request samples through messages.
2. Follow up on your buyer meetings and trade shows
Buyer follow-ups are an essential component of closing the loop after a buyer meeting and/or after meeting a buyer at a trade show. Sharing your RangeMe profile is an efficient way to follow up and provide the buyer with a complete view of your product offering. You can personalize the email with a short note recapping the meeting and highlighting details the buyer should know about your brand. Learn more about how to optimize your emails here.
3. Add to your email signature
Another effective way to share your RangeMe profile with buyers? Include a link to your profile in your email signature. Your current email signature most likely contains links to your website, social media, and LinkedIn profile, so it should also contain a link to your RangeMe profile. Inserting the link to your RangeMe profile in your email signature will drive more traffic to your page and enable your contacts to easily review your brand and product information, regardless if they are currently on RangeMe.
See this step-by-step guide on how to share.
Do More With Sharing Insights
Empower your sales strategy. As a Premium supplier, you have access to Sharing Insights - a detailed view into how buyers are interacting with your shared RangeMe profile, both via URL and email. After you share your brand through email, you can track if a buyer opens your email, clicks the link to your profile, and where they are spending the most time on your brand page. After adding your profile to your email signature, you can track if the buyers you communicate with are clicking on your profile and where on your page they are spending the most time including most viewed products.
Learn more about unlocking RangeMe Premium features here.
Please sign in to leave a comment.