When a new product is submitted to the platform it is sent to our Product Approvals team for review. A new product that is waiting to be reviewed will appear on your brand page and show a pending status under the Manage Products tab. The approval process will generally take 24 to 48 hours during the workweek. Once a product has been approved it will not need to be reviewed again unless a critical field has been edited.
Note: RangeMe only approves products to be published onto the platform. Having an approved product does not mean you have been approved by a retailer for a submission or sourcing campaign.
If you edit a critical field on your product then submit for approval, it will appear on your brand page with a pending update status until the product has been reviewed. When a non-critical field is edited the changes will go live immediately after resubmitting.
Please keep in mind that when a product is pending update the original product profile will still be available to buyers to view until the update has been approved. If you would like to unpublish a profile before making an update, you may do so under product actions by clicking unpublish.
What are critical fields and why are they important?
Critical fields are the fields in your product listing that must be monitored to ensure the accuracy and quality of the RangeMe platform. These are the four critical fields that are always reviewed by our product approvals team:
- MSRP (Manufacturer Suggested Retail Price) & Cost: Both the MSRP and Cost fields are reviewed to ensure that suppliers are not entering RangeMe with unrealistic pricing. (e.g. Gross Margin of 0% or Cost of $0.01)
- Category: We review product categories to ensure that products are being matched to the most appropriate buyers. This field is very important to us because if a supplier accidentally selects an incorrect category they may not be seen by the right buyers.
- Product Name: This field is reviewed to make sure that the name of your product is both appropriate, and relevant to the product that is being showcased. You want to avoid SKU numbers and code names here. Instead, you want to show buyers what your product is since they’re most likely seeing it for the first time.
- Image: Our team reviews and rates product images to make sure that they meet our platform standards. We want to ensure that your product images attract buyers. Your image rating improves when a better image is uploaded (For more information on product images, see: What Makes a Good Product Image)
Note: If your product is not approved we will send you a written explanation via email explaining why it was not approved and what should be fixed.