When a product is not approved for its image, you will be notified by email, and your profile will point you to the product details section of the rejected product.
A product's image should always show a single product on a clean white background, in its retail packaging, with the product front-facing so a buyer can see it clearly.
This paints a clear image of your entire listing when paired with the product name and pricing. Remember, a buyer will primarily see these 3 fields first, so making a first impression is incredibly important. It's best practice to always match your product name, image, and pricing.
Below is an example of a product image that would not be approved:
In this example, the product's name is just "Hot Sauce" and showcases multiple products in one image. This would make it unclear for a buyer to know which product they are looking at, so the product image will be rejected.
A product's image can be rejected for one or more of the following reasons:
- Multiple products or variants in image
- You want to have a product profile for each of your listings to provide buyers with details on each of your unique products
- Also see the Product Variations Not Approved article
- Note: If your product is a set or pack, please include it in the product name and resubmit it. You will need to re-upload your image if the image has been rejected to clear the flag.
- The product is not in its retail packaging
- The image is an advertisement
- The image has edited text placed around it, or has a watermark
- The image is of just a label, and not the full product as it would appear on store shelves
- The image is of a screenshot, or a concept drawing, and not the real product
- The image is sideways, blurry, too small, or has a watermark on it
- The image has been clearly generated by AI
How to remedy:
In all cases, you will be required to change your product image before resubmitting for approval.
Remember that your product should always reflect how it would appear on store shelves, so match your product name, image, and pricing.
Be sure to check out the article below on why product images are important, too! Follow that guide to ensure you're showcasing your products as well as you can!
Article dedicated to product images here:
Why Product Images Are So Important (And How to Take a Good One)
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