Submitting your brand at the right time will boost your visibility with buyers during key review periods. Continue reading this article to learn how to strategically time your submissions.
Retailers with Category Reviews
The most important factor to consider when submitting to a retailer is their category review schedule. Select retailers have shared their category review schedules with RangeMe, and these are accessible to Premium suppliers on the Submissions page.
Additionally, premium suppliers receive a Category Review Alert when a review is coming up. If you see that a retailer has an upcoming review for your category, wait until that period to submit to that retailer. That way, buyers will be more likely to express interest in your products because they are reviewing them at a relevant time. If a retailer has a category review period, do not submit to them outside of that period or your submission may be overlooked.
Retailers with ongoing reviews
For retailers who perform ongoing reviews, or who have not shared their review schedules, you can still consider certain timing factors when submitting to them. For example, if there is an upcoming trade show in your category, you do not want to submit your brand right before or during the show, as buyers are usually busy preparing and attending the show, and your submission could be overlooked.
Another tool that can help you strategically time your submissions to retailers with ongoing reviews is Profile Insights. Review your "Recent Views" section to get a better sense of which retailers are actively usingRangeMe and browsing within your category. If you see frequent, recurring activity from a specific retailer, this could also be a good time to submit because your category is likely already on their radar.
Also, consider factors about your brand when deciding when to submit to a retailer. If you know you are making changes to your brand — releasing updated packaging, adding exciting new products to your line — you might want to wait to submit until after these changes are made, so you can ensure your brand is represented correctly. See our article on how to prepare your brand for submissions for more tips to get your profile ready.
With these best practices in mind, you will be able to strategically time your submissions to boost your visibility with buyers!